The general discussion about climate change tends to be fear-driven. We wanted to make this stand out and spread hope not panic. To do so we chose to make the video maximum fun. That meant we went for charming illustrative style with lots of characters and a humorous undertone.
It also needed to work in a fast paced environment (social media streams) - so we chose to deliver the narative in a high pace. And as we went along we added some jokes and references here and there.
The whole project was illustrated, animated and color frame by frame in photoshop.