KIT Gründerschmiede

The Gründerschmieder of KIT Karlsruhe wanted a video that explains what they do, that promotes their competition of ideas and that reminds students that university is the best time to found a start-up.

They didn't want it to be lame or boring, it should be gender neutral, funny, and the audience should be motivated and empoweredto participate in entering their ideas to the competition.


sketch from storyboard
the university as a brain
movement and browser windows
first idea for showing the team behind Gründerschmiede
the big idea


Working with motionfruit feels like being on a playground of endless ideas and possibilities. At the same time, everyone involved benefits from its structure-giving way of working. You always get something better than you would have asked for at the beginning.

Manuel Köcher - Head of Triangel Open Space

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